The vuvuzela may have had a lot of bad press overseas, but English football fans seem to be so smitten with them that a British supermarket can’t keep up with demand for the infamous South African plastic horn.
Sainsbury's, the country’s third-largest supermarket chain, said on Wednesday it expected to sell out of vuvuzelas within 48 hours as British fans snap up English-themed versions of the horn. According to AP, the retailer has sold more than 40 000 vuvuzelas, which are priced at £2 each.
"Overall we originally had anticipated selling 75,000 by the end of the tournament we could possibly reach this target by the time England kick off again on Friday as the vuvuzelas have been so popular,” said a spokesman for the supermarket. England play Algeria in Cape Town on Friday.
For the full article on iafrica.com click here.
Sainsbury's, the country’s third-largest supermarket chain, said on Wednesday it expected to sell out of vuvuzelas within 48 hours as British fans snap up English-themed versions of the horn. According to AP, the retailer has sold more than 40 000 vuvuzelas, which are priced at £2 each.
"Overall we originally had anticipated selling 75,000 by the end of the tournament we could possibly reach this target by the time England kick off again on Friday as the vuvuzelas have been so popular,” said a spokesman for the supermarket. England play Algeria in Cape Town on Friday.
For the full article on iafrica.com click here.
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